![]() So how did Mister Softee roll its way onto the streets of Hong Kong, chiming its twinkly tune? It was all thanks to one fated trip to London in 1969. ![]() It was not long before the roving truck plunged into international waters, putting down roots in England in the early 1960s. Within two years, the business rapidly expanded and outgrew its original location, franchising the operation all across America. Zeroing in on the latest trend, the Conway brothers-who had previously worked for an ice cream machine manufacturer-changed the game by mobilising soft-serve ice cream machines and installing them onto roving vehicles.Īnd thus did Mister Softee land with an auspicious bang in 1956. By the 1950s, the soft-serve ice cream had become the latest rage, found ubiquitously in American diners and soda shops. This all changed when Mister Softee entered the scene. Notably, Ohio-based ice cream brand Good Humor is widely credited for debuting the first ice cream truck in 1920, selling chocolate-encased ice cream bars on a stick, paving the way as the unrivalled leader of the industry for a long time. Street vendors had been dishing out ice cream from pushcarts from as far back as the mid-nineteenth century, transitioning to motorised versions in the 1920s. Mister Softee is a historical icon in Hong Kong, but to speak of the origins of this soft-serve brand, we must go back to 1950s Philadelphia in the United States, when American brothers William and James Conway brought the first Mister Softee ice cream truck to life.Īt the time that Mister Softee was founded, the notion of an ice cream parlour on wheels was not exactly revolutionary.
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